INNES LAUREN
A journey full of wonder, transcendence, freedom. Permission to simplify. To return to timeless style. To design with purpose.
- Innes Heywood
Innes Lauren is a transcendent Australian swimwear brand. Crafted with an emphasis on high-quality constructed garments made from recycled fabrics, produced in Australia.
Designed with a sense of nostalgia and an ode to timeless destinations.
Image by Anna Pihan.
Innes Lauren was born to imbue a sense of slow living ~ an ode to timeless destinations.
‘Innes’ means ‘island dweller’; innately I am still this girl today.
Embracing a balance of freedom and structure and designed with a sense of nostalgia, Innes Lauren is drawn from the minimalist essence of my childhood in East Bali, Indonesia.
The clean lines, elegant shapes and soft neutral tones are the memory heritage that I bring to my designs.
The Innes Lauren woman seeks freedom in her expression when she moves from one world to another. It is my ambition that our pieces become the core to your wardrobe. Designs to return to again and again, becoming enduring staples.
A journey full of wonder, transcendence, freedom. Permission to simplify. To return to timeless style. To design with purpose.
- Innes Heywood
IMAGE ABOVE BY MADELINE JOHNSON
Image by Anna Pihan.
Sustainability, integrity and conscious design: Innes Lauren centres on connection to self, others, and the environment.
Innes’s ethos, for not only herself but her business, is to inspire others to pause and breathe, to consume with consideration to the environment, to invest in timeless pieces made well, and to enjoy all the simple gifts life offers.
Capturing the art of stillness and detail in each of the brand’s classic silhouettes remains Innes Lauren’s modus operandi.
Image left: Alisha Tinsley.
The Founder, Innes Heywood
Image by Tale Studio.
Life was unique and a little nonsensical at times. For much of my childhood I was dressed in a swimsuit and not much else. With hoteliers for parents, I was left to roam freely; the smells of Tuberose and the sea still take me back to my three-year-old self at my home at Amankila, on Bali.
‘Innes’ means ‘island dweller’; innately I am still this girl today. Home to me is long, slow days in swimwear.
But this freedom could be a prison in itself, leaving me feeling connected to everything and absolutely nothing at the same time, and finding it hard to find my own flow and sense of place.
There were moves to more pragmatic life in America, Singapore and Sydney; but amid their frantic and frenetic pace, my heart was always searching for that slow and timeless island pace.
I couldn’t keep up, nor did I want to.
So I did what I knew how to do, and kept moving, always searching for that sense of ‘home’.
Drawn from the minimalist essence of my home, Amankila, the clean lines, elegant shapes and soft neutral tones are the memory heritage that I bring to my designs.
The designs are uncomplicated, they invite the wearer to slow down, be still and exude confidence - to unapologetically be.
It is my ambition that Innes Lauren pieces become a core part of your wardrobe, worn effortlessly—to be the easiest choice you make in your day.
